Eye to Eye
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Visual Identity Refresh

2016

 
 

Bridging the gap between awareness and preventative care for your eyes.

 
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CHALLENGE

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Eye to Eye Family Vision Care is a full service optometry clinic. They are focused on detailed and comprehensive exams and building relationships. They are a growing practice with adding a new Doctor and new location.

Develop a refreshed identity for Eye to Eye that clarifies and updates the clinic. They are focused on educating on eye health and attracting new clientele.

 
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SOLUTION

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The Eye to Eye identity is built on two points. By bridging the gap between the awareness of care for your eyes and seeking preventative care/health. The bridge icon connects the type mark and is used throughout the branded elements. 

The second is the comprehensive nature of the services and exams. The brand elements are built on a circle that represents a routine in visits, comprehensive care, and well rounded eye/health education in your exams and services.

 
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