Fallout Coffee
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Visual Identity & Packaging

2017

 

Created by a veteran focused on reviving a love for freedom in patriots everywhere. 

 
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CHALLENGE

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Fallout's mission is to create a brand that resonates with veterans, current military/family and first responders. They are promoting empowerment, patriotism and honor to whom all that have and are serving our country.

Create a bold and relatable visual expression for Fallout's identity and packaging that speaks to vets, military, first responders, and those who support them.

 
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SOLUTION

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Fallout Coffee is an essential staple that should be stocked in bulk in all decent bomb shelters or the modern preppers secret storage.

The identity took cues from the mysterious world of espionage and war-era military posters.

 
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