ies

To develop a visual identity for ies that will differentiate them from their competition and creating an engaging look and feel.

 
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SOLUTION

A simple type driven mark was chosen to represent IES. The primary mark is an illuminated IES. It graphically illustrates the color hue cast and would predominately be shown on a black background. 

 
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ashford_ashford_4.jpg
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CREDITS

Agency: ghost
Art Direction/Design: Joel Schierloh