Jolly Roger Gourmet Jams

Branding, Illustration, Packaging

Joshua at Jolly Roger contact me to help him redesign his labels. He wanted to do a redesign that would help make his product more marketable and have a better presence on the shelf and at farmers markets. While working on them, I took a look at the logo itself to give it a face lift to go along with the redesign of the labels. I made the "jolly roger" a little more soft and playful to allow it to be approachable. His clients said his new look allowed him to standout and gain attention.


Scope Of Work

Art Direction
Brand Identity
Graphic Elements


Featured & Recognized

2014 GDUSA American Package Design Award
AIGA Member Gallery