Orphan Shade
-
Visual Identity

2016

 
 

To give hope and a future for orphans. 

 
orphanshade_sketches.jpg
 

CHALLENGE

-

Orphan Shade is a nonprofit ministry with a goal of caring for and raising double orphans (both parents are deceased or the child has been abandoned) in Malawi Africa.

Orphan Shade’s goal is to give hope and a future to the orphans and underprivileged children by changing the demonic cultural practices with the presentation of the true living Word of God. The identity will give legitimacy to start to develop financial partners and followers that care and want to be involved with the cause.

 
orphanshade-vert_pattern.jpg

“Fruit trees of all kinds will grow on both banks of the river. Their leaves will not wither, nor will their fruit fail. Every month they will bear fruit, because the water from the sanctuary flows to them. Their fruit will serve for food and their leaves for healing.” (Ezekiel 47:12)

 

SOLUTION

The warm heart of God.

-

The mark is built upon the name sake by portraying a figure sitting in the shade beheath a tree symbolizing protection and health. The tree abstractly forms a heart to reiterate the phrase Malawi is known for “The Warm Heart of Africa” and also describes the people. 

 
orphanshade_tree-mark.jpg
orphanshade_card.jpg
orphanshade_identity-horiz.jpg
orphanshade-vert_stacked-identity.jpg
orphanshade-vert_give-hope.jpg
orphanshade_mark-scale.jpg