PRNT
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Visual Identity

2016

 
 

Broadcast your brand.

 
PRNT_pattern.jpg
 

CHALLENGE

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The PRNT identity needs to be a fun yet approachable brand. It should communicate that they offer printing services for everything. The brand mark needs to be a simple mark focused on the letterforms, but allow the brand to be expanded into showing different print methods abstractly. 

 
PRNT_notebook-shirt.jpg
PRNT-vert_identity-patterns.jpg
 
PRNT_PRNT.jpg
PRNT-vert_stacked.jpg
PRNT-vert_cup-bottle.jpg
 

SOLUTION

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The identity is built on simple letterforms inspired by radio station call signs and patterns that visualize broadcast waves.

 
PRNT_primary-logotype.jpg
PRNT_box-tape.jpg
PRNT-vert_collateral.jpg
PRNT-vert_about.jpg
PRNT_type-pattern-detail.jpg
PRNT_boxes.jpg
PRNT-vert_type-pattern.jpg
PRNT-vert_collateral-2.jpg
PRNT_collateral.jpg
PRNT_pattern-logotype.jpg