https://joelowenschierloh.com Joel O. Schierloh Mon, 18 Jul 2022 21:31:50 +0000 https://joelowenschierloh.com en https://joelowenschierloh.com/_z Thu, 14 Jul 2022 19:17:44 +0000 Joel O. Schierloh https://joelowenschierloh.com/_z <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/46323528c5e7ca2a8ff807af59b69c2f223918f299bdfc973b0d98cfa1faffd9/ARMRA_Horiz_5.png" data-mid="147886646" border="0" src="https://freight.cargo.site/w/1000/i/46323528c5e7ca2a8ff807af59b69c2f223918f299bdfc973b0d98cfa1faffd9/ARMRA_Horiz_5.png" /> ARMRA Design Direction 👋️ I’m a designer &amp; creative director specializing in conceptual visual identity &amp; packaging design. Currently based in Minneapolis and working at ARMRA. <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/b0b79a6fe0230cbe3b7bd315a0c5482e9872fb14dc4fa389eb575e59160dc78e/TG_Vert_8.1.png" data-mid="147893759" border="0" src="https://freight.cargo.site/w/1000/i/b0b79a6fe0230cbe3b7bd315a0c5482e9872fb14dc4fa389eb575e59160dc78e/TG_Vert_8.1.png" /> True GraceIdentity, Print, Digital, Packaging <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f0781ffa0392fc9266b491617a04658d9c34cb1055de3b7c8b5e4f0fb516cde1/Fundays_Horiz_11.png" data-mid="147894231" border="0" src="https://freight.cargo.site/w/1000/i/f0781ffa0392fc9266b491617a04658d9c34cb1055de3b7c8b5e4f0fb516cde1/Fundays_Horiz_11.png" /> FundaysIdentity, Packaging <img width="1950" height="1313" width_o="1950" height_o="1313" data-src="https://freight.cargo.site/t/original/i/15b9b273e18b418723c0670b51878dcdec4f01169824e60430606e0aa19ddb6c/kosmosq_trucker-hat-orange.jpg" data-mid="147895018" border="0" src="https://freight.cargo.site/w/1000/i/15b9b273e18b418723c0670b51878dcdec4f01169824e60430606e0aa19ddb6c/kosmosq_trucker-hat-orange.jpg" /> Kosmos Q Identity, Strategy, Print, Packaging, Art Direction <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/8b87797ed0744f021552ee7da51e2c95cab514fbcf68b0967e02683cb5ee5925/GG_Vert_3.png" data-mid="147895399" border="0" src="https://freight.cargo.site/w/1000/i/8b87797ed0744f021552ee7da51e2c95cab514fbcf68b0967e02683cb5ee5925/GG_Vert_3.png" /> Green and the GrainIdentity, Print, Digital <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c142428cb9f54fbf72831af81759184bd03ec06707f1853be7f9c5aaa0952537/ByeBye_Vert_1.png" data-mid="147896194" border="0" src="https://freight.cargo.site/w/1000/i/c142428cb9f54fbf72831af81759184bd03ec06707f1853be7f9c5aaa0952537/ByeBye_Vert_1.png" /> Bye Bye Insects Creative Direction https://joelowenschierloh.com/work Fri, 15 Jul 2022 18:59:31 +0000 Joel O. Schierloh https://joelowenschierloh.com/work All Work: Kosmos Q <img width="1950" height="1313" width_o="1950" height_o="1313" data-src="https://freight.cargo.site/t/original/i/cc28d51b6f7512912539e493deb9186fc2b120e5465dec2bc56db3ff1b287b92/kosmosq_trucker-hat-orange.jpg" data-mid="148376165" border="0" src="https://freight.cargo.site/w/1000/i/cc28d51b6f7512912539e493deb9186fc2b120e5465dec2bc56db3ff1b287b92/kosmosq_trucker-hat-orange.jpg" /> ARMRA <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/ae315f1aad8ce0e992147dda57e1b7bb1a503a0f964855a5a2589793487d82e5/ARMRA_Vert_9.png" data-mid="148394392" border="0" src="https://freight.cargo.site/w/1000/i/ae315f1aad8ce0e992147dda57e1b7bb1a503a0f964855a5a2589793487d82e5/ARMRA_Vert_9.png" /> True Grace <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/9fb4a3426cc511ea1ffeb16fb63f502cf59ed4933f9406f74571f7a6b898c7a0/TG_Vert_4.png" data-mid="148377436" border="0" src="https://freight.cargo.site/w/1000/i/9fb4a3426cc511ea1ffeb16fb63f502cf59ed4933f9406f74571f7a6b898c7a0/TG_Vert_4.png" /> Fundays <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/70635e37fa754c4d195c86061110068a906244a79d34c9cc3f955d1a231a21be/Fundays_Horiz_9.png" data-mid="148394079" border="0" src="https://freight.cargo.site/w/1000/i/70635e37fa754c4d195c86061110068a906244a79d34c9cc3f955d1a231a21be/Fundays_Horiz_9.png" /> Bye Bye Insects Green And The Grain Leaves Book &amp; Tea <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/6b02d658e307a414ff0e0f69d162a6dfe4fd547a7714e2459b93740b81fbf962/leaves_BRAND_3.png" data-mid="148394074" border="0" src="https://freight.cargo.site/w/1000/i/6b02d658e307a414ff0e0f69d162a6dfe4fd547a7714e2459b93740b81fbf962/leaves_BRAND_3.png" /> Orphan Shade Sirius XM GRUV How Brands Are Built Crisp &amp; Crude Bravado Spice Work Lodge Leather Honey Weldon Jack Creminelli <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/9fb4a3426cc511ea1ffeb16fb63f502cf59ed4933f9406f74571f7a6b898c7a0/TG_Vert_4.png" data-mid="148377436" border="0" src="https://freight.cargo.site/w/1000/i/9fb4a3426cc511ea1ffeb16fb63f502cf59ed4933f9406f74571f7a6b898c7a0/TG_Vert_4.png" /><img width="1950" height="1313" width_o="1950" height_o="1313" data-src="https://freight.cargo.site/t/original/i/cc28d51b6f7512912539e493deb9186fc2b120e5465dec2bc56db3ff1b287b92/kosmosq_trucker-hat-orange.jpg" data-mid="148376165" border="0" src="https://freight.cargo.site/w/1000/i/cc28d51b6f7512912539e493deb9186fc2b120e5465dec2bc56db3ff1b287b92/kosmosq_trucker-hat-orange.jpg" /> https://joelowenschierloh.com/truegrace Tue, 21 Jun 2022 02:58:24 +0000 Joel O. Schierloh https://joelowenschierloh.com/truegrace True Grace <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/d4ab667e55b7b1a49f10aee86fd4b8edd656a2e5e87d506807a1e111d28aac94/TG_Vert_5.png" data-mid="145953399" border="0" src="https://freight.cargo.site/w/1000/i/d4ab667e55b7b1a49f10aee86fd4b8edd656a2e5e87d506807a1e111d28aac94/TG_Vert_5.png" /> Passionate about protecting our planet and our health. &nbsp; True Grace is a new supplement brand with a mission to improve the health of people and planet through nutrient-dense products.&nbsp; Created by a team of industry veterans and pioneers in the regenerative agriculture movement, True Grace is revolutionizing traditional supplements by focusing on nutrient density and on practices that regenerate the earth and the body. Regenerative agriculture is a system of holistic farming that rehabilitates the entire ecosystem and enhances natural resources rather than depleting them. These regenerative systems create better food, since nutrient-dense soil produces more nutrient-dense plants. This is at the core of True Grace’s formulation philosophy. We worked directly with the founders to develop a transparent and trustworthy brand identity, sustainable packaging solution, and a digital experience to help them launch into the marketplace.&nbsp; <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/35739c454997aad82486f72ed7d2ce8d192763f5fa9737193a1f3baa08d006d4/TG_Horiz_2.png" data-mid="146143679" border="0" src="https://freight.cargo.site/w/1000/i/35739c454997aad82486f72ed7d2ce8d192763f5fa9737193a1f3baa08d006d4/TG_Horiz_2.png" /> <img width="1400" height="1302" width_o="1400" height_o="1302" data-src="https://freight.cargo.site/t/original/i/5d604bd90c9658decb5918d1a668c9d9b149c424e9a5af95db26fa92f81204fe/TG_Vert_3.png" data-mid="145950559" border="0" src="https://freight.cargo.site/w/1000/i/5d604bd90c9658decb5918d1a668c9d9b149c424e9a5af95db26fa92f81204fe/TG_Vert_3.png" /> “We select ingredients that play a concrete role in true health, and we include them at effective doses—not just a sprinkling to pad the ingredients list.” <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/9f319f01cae449220fd5b35d78b16301a89533bce41b3f88fae38658226ef320/TG_Vert_10.png" data-mid="146017869" border="0" src="https://freight.cargo.site/w/1000/i/9f319f01cae449220fd5b35d78b16301a89533bce41b3f88fae38658226ef320/TG_Vert_10.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a3d17b3ab96549996df1eae0deea915939bd48932b5aef05b526a7a2f06a6d07/True-Grace_Behance-22-Jun-2022-161202.gif" data-mid="146155350" border="0" src="https://freight.cargo.site/w/1000/i/a3d17b3ab96549996df1eae0deea915939bd48932b5aef05b526a7a2f06a6d07/True-Grace_Behance-22-Jun-2022-161202.gif" /> “We’re looking at nutrition differently, starting from the ground up. It is our mission to provide easy solutions for busy individuals to support their health and the health of their loved ones — but in a sustainable way that preserves our planet for future generations.” Knowing the category is highly-competitive, we sought to capture consumers through their unique point of difference: sustainable, nutrient-dense supplements. - Our strategy, creative and content embodies True Grace’s benefits, nutrients, responsibility, and transparency. <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/ada35905a4579daf65c5553d49a9539815c78c8ee2307f0f74b59972c5c95c03/TG_Vert_4.png" data-mid="145950546" border="0" src="https://freight.cargo.site/w/1000/i/ada35905a4579daf65c5553d49a9539815c78c8ee2307f0f74b59972c5c95c03/TG_Vert_4.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/b3c1cf7b9d9658261183c532d7c692f13833aa0c3003977d3b9b0f207dd0c717/TG_Vert_9.png" data-mid="146143421" border="0" src="https://freight.cargo.site/w/1000/i/b3c1cf7b9d9658261183c532d7c692f13833aa0c3003977d3b9b0f207dd0c717/TG_Vert_9.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/905f3eece2447de79d784b784425164bd14bf4bb139e9fbd648d33c81f29ebeb/TG_Horiz_5.png" data-mid="146017848" border="0" src="https://freight.cargo.site/w/1000/i/905f3eece2447de79d784b784425164bd14bf4bb139e9fbd648d33c81f29ebeb/TG_Horiz_5.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/26a4605d916d9440034d59a4fc4e29f6225fff40878949b53be6886bdad27869/TG_Horiz_4.png" data-mid="146021413" border="0" src="https://freight.cargo.site/w/1000/i/26a4605d916d9440034d59a4fc4e29f6225fff40878949b53be6886bdad27869/TG_Horiz_4.png" /> Regenerate the health of people and the planet. Working with the founding team pre-launch, we created the foundational brand strategy and developed a visual identity that represented the health of both self and planet. Our goal was to show the care and thoughtfulness that goes into their science and visualize the transparency that they formulate every supplement with. The brand mark features two hands encircling an herb, representing True Grace’s commitment to protecting people and the planet. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/883ca627159ad972230586151f73392a406dd6a7db0bee39f0bc7b3fbd8dcadd/TG_Horiz_1.png" data-mid="145994460" border="0" src="https://freight.cargo.site/w/1000/i/883ca627159ad972230586151f73392a406dd6a7db0bee39f0bc7b3fbd8dcadd/TG_Horiz_1.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/c669703e2aee0dff9c48c627f1af959820422aa308430df2b5312f7813e4a4b1/TG_Vert_10.png" data-mid="146143422" border="0" src="https://freight.cargo.site/w/1000/i/c669703e2aee0dff9c48c627f1af959820422aa308430df2b5312f7813e4a4b1/TG_Vert_10.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/aae881990c3ac2b9309f40064caed39da04454dd4bc5305faf89ef466385acc6/TG_Vert_7.png" data-mid="146143443" border="0" src="https://freight.cargo.site/w/1000/i/aae881990c3ac2b9309f40064caed39da04454dd4bc5305faf89ef466385acc6/TG_Vert_7.png" /> The packaging suite highlights both recycled and recyclable plastic bottles, and refill pouches were created to help eliminate waste with future purchases. The bottle is a custom structure and features detailed finishes like embossed and debossed logo elements.The packaging uses custom structures designed with ocean waste plastic as a more sustainable solution. The caps are embellished with intricate brand details using embossing. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0836ddf2252e5a283261024f64d998aecd501b76ff6666a5e7eac06420f645a8/TG_Horiz_3.png" data-mid="146017839" border="0" src="https://freight.cargo.site/w/1000/i/0836ddf2252e5a283261024f64d998aecd501b76ff6666a5e7eac06420f645a8/TG_Horiz_3.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/2c329cd7fe4eeeb02db49180dd3902fdaec108035fe4b7deabaa75e010bc1f4f/TG_Vert_8.png" data-mid="146029941" border="0" alt="carbon-neutral packaging from sustainably sourced sugarcane " data-caption="carbon-neutral packaging from sustainably sourced sugarcane " src="https://freight.cargo.site/w/1000/i/2c329cd7fe4eeeb02db49180dd3902fdaec108035fe4b7deabaa75e010bc1f4f/TG_Vert_8.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/ce376535be13764e63e3ee8d1a4635ec78835e03e5e9ce754374119c98f11b58/TG_Vert_2_1.png" data-mid="146127874" border="0" src="https://freight.cargo.site/w/1000/i/ce376535be13764e63e3ee8d1a4635ec78835e03e5e9ce754374119c98f11b58/TG_Vert_2_1.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3f89048fa97c3a9a3b5f65559f469adf8a30a051ae69521e45726da5486d4e64/TG_Horiz_8.png" data-mid="146215353" border="0" src="https://freight.cargo.site/w/1000/i/3f89048fa97c3a9a3b5f65559f469adf8a30a051ae69521e45726da5486d4e64/TG_Horiz_8.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/1f9ef12b8cf7dbe0212099643f2ec7322cf845a202b03feced185d47c26545d7/TG_Vert_6.png" data-mid="146143423" border="0" src="https://freight.cargo.site/w/1000/i/1f9ef12b8cf7dbe0212099643f2ec7322cf845a202b03feced185d47c26545d7/TG_Vert_6.png" /> Launching with several SKUs, the final step was to create a direct-to-consumer web experience that highlights the product, educates on regenerative agriculture, and doubles-down on the brand’s commitment to transparency.The website balances sustainability and nutrition education with direct-to-consumer commerce. Teaching them why True Grace is the best option for health and wellness. <img width="1920" height="1170" width_o="1920" height_o="1170" data-src="https://freight.cargo.site/t/original/i/c64f1ece8a7e185d5b75d39e512b6f359743830bc19d0e04570adb1ee3acd130/TG_Horiz_10.1.png" data-mid="146264865" border="0" src="https://freight.cargo.site/w/1000/i/c64f1ece8a7e185d5b75d39e512b6f359743830bc19d0e04570adb1ee3acd130/TG_Horiz_10.1.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/709728776152eab676133ef55943e240e2d066326c1fa0194901dde8afdd647d/TG_Horiz_9.png" data-mid="146157001" border="0" src="https://freight.cargo.site/w/1000/i/709728776152eab676133ef55943e240e2d066326c1fa0194901dde8afdd647d/TG_Horiz_9.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/94dcf8aa6da670c4ca9f0e64f21e617bf7b0c524812c5bb5a8b5b11b9f2b8cdc/TG_Vert_11.png" data-mid="146310373" border="0" src="https://freight.cargo.site/w/1000/i/94dcf8aa6da670c4ca9f0e64f21e617bf7b0c524812c5bb5a8b5b11b9f2b8cdc/TG_Vert_11.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/0851c07d1556d1a253217287a72f1380bf82b55e6c6e8bb91a33d21441e00cde/TG_Vert_12.png" data-mid="146311464" border="0" src="https://freight.cargo.site/w/1000/i/0851c07d1556d1a253217287a72f1380bf82b55e6c6e8bb91a33d21441e00cde/TG_Vert_12.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5e4fab38fb9b4615b6bebf178a7d4119e5b7ee8b09f26ecade66005f8ecc94d3/TG_Horiz_6.1.png" data-mid="146245991" border="0" src="https://freight.cargo.site/w/1000/i/5e4fab38fb9b4615b6bebf178a7d4119e5b7ee8b09f26ecade66005f8ecc94d3/TG_Horiz_6.1.png" /> Role Identity, Print, Digital, Packaging CreditCreative Direction: Rebecca SloatDesign: Joel Schierloh, Tyler DeHague, Annie Tyner, Jack Walgamuth Strategy: Nick McVeyArt Directtion, Photography: Bethany SchrockPA: Kaya MorrisRetouching: Elle Pollock Done at The Stable Year 2020-21 https://joelowenschierloh.com/ARMRA Fri, 24 Jun 2022 21:09:32 +0000 Joel O. Schierloh https://joelowenschierloh.com/ARMRA ARMRA <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1d98cad9e30651e3422447e3c8c375db09af2451ab9e578cbfae18427f05e929/ARMRA_Horiz_1.png" data-mid="146334738" border="0" src="https://freight.cargo.site/w/1000/i/1d98cad9e30651e3422447e3c8c375db09af2451ab9e578cbfae18427f05e929/ARMRA_Horiz_1.png" /> With the modern environment evolving and everyday chemicals, pollutants, pathogens, and processed ingredients threatening our mental and physical state, our bodies need protection now more than ever.&nbsp; Bovine colostrum evolved 300 million years ago and has been harnessed for its health benefits for thousands of years dating back to Ayurvedic medicine. It was used to treat infections before the advent of antibiotics and is clinically backed by thousands of peer-reviewed research publications. It addresses a foundational pathway in the body and is safe for all ages, effective with a long track record of use. However, it remains largely unknown to the mass consumer. ARMRA is a DTC colostrum supplement brand that was looking to rebrand to better attract consumers and represent their product. The goal was to create a brand that speaks to the natural-wellness qualities of the product and appeals to a fitness-minded consumer. We partnered with them to create a new brand system including strategy, identity, packaging, art direction, and social content. <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/14a908573b7feac14e0e4ec45de62b0dccecbcbd4de1a351345358dc74006e52/ARMRA_Vert_18.png" data-mid="146335116" border="0" src="https://freight.cargo.site/w/1000/i/14a908573b7feac14e0e4ec45de62b0dccecbcbd4de1a351345358dc74006e52/ARMRA_Vert_18.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/fd0aa0efc8cfc7c590a4b3769c4dcb8865c72149dcade512c1ed291df4a6fe86/ARMRA_Vert_1.png" data-mid="146335099" border="0" src="https://freight.cargo.site/w/1000/i/fd0aa0efc8cfc7c590a4b3769c4dcb8865c72149dcade512c1ed291df4a6fe86/ARMRA_Vert_1.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/4a2cd74a49988e7082e8b0842af65a1803052c7f4f5cc5cbe1a1fc6eaf181a5b/ARMRA_Vert_2.png" data-mid="146335086" border="0" src="https://freight.cargo.site/w/1000/i/4a2cd74a49988e7082e8b0842af65a1803052c7f4f5cc5cbe1a1fc6eaf181a5b/ARMRA_Vert_2.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5ac282f0708322215acf4f3d5385021b36ba4c222ef41b35ac3b35f0eae06fe4/ARMRA_Horiz_2.png" data-mid="146335201" border="0" src="https://freight.cargo.site/w/1000/i/5ac282f0708322215acf4f3d5385021b36ba4c222ef41b35ac3b35f0eae06fe4/ARMRA_Horiz_2.png" /> “The body has the powerful ability to heal itself when equipped with the right nutrients to do so.” ARMRA knew it had the right product but struggled to articulate its impact, as the supplement carries many benefits that impact many aspects of life. In addition, health enthusiasts commonly weren’t aware of ARMRA’s physician-developed product that preserves 200+ nutrients. Committed to developing products with transparency, scientific rigor, and safety, it was essential that ARMRA’s rebrand represented the brand’s key company values and differentiators. <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/5858970b0f0e7f031f136284c21e828e6301eb7fb5b31ec91ba0ee8c3688ee0a/ARMRA_Vert_3.png" data-mid="146335620" border="0" src="https://freight.cargo.site/w/1000/i/5858970b0f0e7f031f136284c21e828e6301eb7fb5b31ec91ba0ee8c3688ee0a/ARMRA_Vert_3.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/c6fef96164759ed27fbd53e42fae5f0057ce641625915e265bb33e7f66ae76c8/ARMRA_Vert_4.png" data-mid="146335629" border="0" src="https://freight.cargo.site/w/1000/i/c6fef96164759ed27fbd53e42fae5f0057ce641625915e265bb33e7f66ae76c8/ARMRA_Vert_4.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/aa2657a8d5d4b94ed776fe99b5c644608d2eef6f0411d0808f2885975f181ddb/ARMRA_Horiz_3.png" data-mid="146335080" border="0" src="https://freight.cargo.site/w/1000/i/aa2657a8d5d4b94ed776fe99b5c644608d2eef6f0411d0808f2885975f181ddb/ARMRA_Horiz_3.png" /> <img width="2800" height="1890" width_o="2800" height_o="1890" data-src="https://freight.cargo.site/t/original/i/a4edc2dba2ad4caaaa50e9d2a07f1d2789d31439122b6b95d0043881a60923e1/ARMRA-1_Web.png" data-mid="146335255" border="0" src="https://freight.cargo.site/w/1000/i/a4edc2dba2ad4caaaa50e9d2a07f1d2789d31439122b6b95d0043881a60923e1/ARMRA-1_Web.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e8d19610aa32f45fb3b47109c581e9d2c7a8246e07a361c21487bf4c19571a0b/ARMRA_Horiz_4.png" data-mid="146335786" border="0" src="https://freight.cargo.site/w/1000/i/e8d19610aa32f45fb3b47109c581e9d2c7a8246e07a361c21487bf4c19571a0b/ARMRA_Horiz_4.png" /> The revival of health. To capture consumers, we developed new messaging that highlighted ARMRA’s points of differentiation and emphasized tangible benefits. Visually, we leaned into stark contrasts and striking photography that would capture consumers’ attention. Through our comprehensive branding exercise, we connected the different aspects of ARMRA to tell a cohesive brand story. By creating a refreshed brand narrative and brand pillars, we were able to effectively convey the brand’s reason for being, greater mission, and consumer benefits. The custom connected ligatures convey a solid, strong, anti-fragile statement and the reversed R and A create a beautiful symmetry in the mark. Using consumer insights, we extended ARMRA’s packaging design to clearly communicate the value proposition for an impactful experience that is easily digestible from a store aisle. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/73006a4f955bba2cf7ba8af955b00163e51df55249efb5bcbd4237816dd043c0/ARMRA_Horiz_1.png" data-mid="146335111" border="0" src="https://freight.cargo.site/w/1000/i/73006a4f955bba2cf7ba8af955b00163e51df55249efb5bcbd4237816dd043c0/ARMRA_Horiz_1.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/964c06a057ac8ea60494b6a3a2b71e5c4895266fe3a69f026dfaa38f2e3ee8e3/ARMRA_Vert_8.png" data-mid="146690360" border="0" src="https://freight.cargo.site/w/1000/i/964c06a057ac8ea60494b6a3a2b71e5c4895266fe3a69f026dfaa38f2e3ee8e3/ARMRA_Vert_8.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1a08e012fe7eb3b11f3a5b70228218a878011d83e3d76e4bbad348639f6779e4/ARMRA_Horiz_8.png" data-mid="146690428" border="0" src="https://freight.cargo.site/w/1000/i/1a08e012fe7eb3b11f3a5b70228218a878011d83e3d76e4bbad348639f6779e4/ARMRA_Horiz_8.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/8c1f090e99f073382ab02801f47dcce3ebb231e0c69449e2b5502afef613a74f/ARMRA_Vert_5.png" data-mid="146335630" border="0" src="https://freight.cargo.site/w/1000/i/8c1f090e99f073382ab02801f47dcce3ebb231e0c69449e2b5502afef613a74f/ARMRA_Vert_5.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/8eaa4ef455b787d774550f2dbd44e9792eb7f79751451696438d95e10eeb0ce8/ARMRA_Vert_17.png" data-mid="146691590" border="0" src="https://freight.cargo.site/w/1000/i/8eaa4ef455b787d774550f2dbd44e9792eb7f79751451696438d95e10eeb0ce8/ARMRA_Vert_17.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bdeb19a4dca8a23f5b256bff148553ba5f86eb5fe86c87071f66a18a386d172f/ARMRA_Horiz_10.png" data-mid="146690445" border="0" src="https://freight.cargo.site/w/1000/i/bdeb19a4dca8a23f5b256bff148553ba5f86eb5fe86c87071f66a18a386d172f/ARMRA_Horiz_10.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/d0625fb138f58d3b42786ef3ff1cb0e10e5d427af7a1a3e5379e7bf5e25ccdb2/ARMRA_Vert_19.png" data-mid="146692081" border="0" src="https://freight.cargo.site/w/1000/i/d0625fb138f58d3b42786ef3ff1cb0e10e5d427af7a1a3e5379e7bf5e25ccdb2/ARMRA_Vert_19.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/89cec1cfbefb6fb5e93c568db6f9ca83de34446d05c4680a46378925ec0c0fee/ARMRA_Horiz_15.png" data-mid="146690497" border="0" src="https://freight.cargo.site/w/1000/i/89cec1cfbefb6fb5e93c568db6f9ca83de34446d05c4680a46378925ec0c0fee/ARMRA_Horiz_15.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/2069de979bbe148f1b124911a3613c1cf12ea11a7469030782fd0e7609544a84/ARMRA_Vert_9.png" data-mid="146695027" border="0" src="https://freight.cargo.site/w/1000/i/2069de979bbe148f1b124911a3613c1cf12ea11a7469030782fd0e7609544a84/ARMRA_Vert_9.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/ed1cd2cb996964c2a7b65c18b2d77382f405d6500671f2d04e8cd50c38316d1d/ARMRA_Vert_12.png" data-mid="146695666" border="0" src="https://freight.cargo.site/w/1000/i/ed1cd2cb996964c2a7b65c18b2d77382f405d6500671f2d04e8cd50c38316d1d/ARMRA_Vert_12.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7185f50e534833ff7c0d3cb21fe5f6448c23d5d8d3cbbe02913f0839f7b500ae/ARMRA_Horiz_6.png" data-mid="146335860" border="0" src="https://freight.cargo.site/w/1000/i/7185f50e534833ff7c0d3cb21fe5f6448c23d5d8d3cbbe02913f0839f7b500ae/ARMRA_Horiz_6.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/59da1dabd438ee73416fd1aa48271fa7dff2f48acdbd9e3d98fa637a58c577c8/ARMRA_Horiz_16.png" data-mid="146690466" border="0" src="https://freight.cargo.site/w/1000/i/59da1dabd438ee73416fd1aa48271fa7dff2f48acdbd9e3d98fa637a58c577c8/ARMRA_Horiz_16.png" /> Role Design Direction Credit Design: Sarah Johnson, Whitney Mckenzie, Annie France Strategy: Nick McVey, Jenna FrankArt Direction: Kaya Morris, Bethany Schrock Video Direction: Joey HamburgerRetouching: Elle Pollock - Done at The Stable Year 2021 https://joelowenschierloh.com/fundays Thu, 30 Jun 2022 01:36:03 +0000 Joel O. Schierloh https://joelowenschierloh.com/fundays Fundays <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/efd2f41d480e2d436758e5eb168ce68b2411cd0404ebd720eb12a4ffc4274418/Fundays_Horiz_5.png" data-mid="146719069" border="0" src="https://freight.cargo.site/w/1000/i/efd2f41d480e2d436758e5eb168ce68b2411cd0404ebd720eb12a4ffc4274418/Fundays_Horiz_5.png" /> Hard seltzer is one the fast growing segment of alcoholic beverages. When beer sales plunged when bars and restaurants closed due to Covid-19, retail sales of hard seltzer quadrupled.&nbsp; Identifying a "white space" in the fast-growing hard seltzer market, Fundays launched at Target, aimed at Gen Z and Millennials. The Stable got buy-in with Target and other retailers on the look, feel, and concept of a fundays drink brand early in the process. <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/9efa90ccdc8abdfb27b56614a7cada77abb0af8c79da5118c668bf03af3c040a/Fundays_Vert_10.png" data-mid="146720457" border="0" src="https://freight.cargo.site/w/1000/i/9efa90ccdc8abdfb27b56614a7cada77abb0af8c79da5118c668bf03af3c040a/Fundays_Vert_10.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/9fe1079d658162a702334e75ad8c284c77231737a1c74e3d261b88efcadefd6b/Fundays_Vert_3.png" data-mid="146719072" border="0" src="https://freight.cargo.site/w/1000/i/9fe1079d658162a702334e75ad8c284c77231737a1c74e3d261b88efcadefd6b/Fundays_Vert_3.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/7495955580c1fbf2e3d48c1e3ab618009a142ee6442ea9ef18363c6f7b077e37/Fundays_Vert_4.png" data-mid="146719073" border="0" src="https://freight.cargo.site/w/1000/i/7495955580c1fbf2e3d48c1e3ab618009a142ee6442ea9ef18363c6f7b077e37/Fundays_Vert_4.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/eda032dd9e72b2c5edb489d01c5bece5c3e554815b7cecf91e036b25c56da04c/Fundays_Horiz_4.png" data-mid="146719068" border="0" src="https://freight.cargo.site/w/1000/i/eda032dd9e72b2c5edb489d01c5bece5c3e554815b7cecf91e036b25c56da04c/Fundays_Horiz_4.png" /> The Stable partnered with Cardinal Spirits in Indiana and Houston-based Buffalo Bayou Brewing Co. to bring the product to life and identify flavors they thought would resonate with the 21-28 year old demographic.Our internal creative team owned the creative visuals from start to begning. <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/e37455258c141c9c5dfccddc8988500b2f6eb5bbfa319cbef3de509b6cca6105/Fundays_Vert_6.png" data-mid="146719075" border="0" src="https://freight.cargo.site/w/1000/i/e37455258c141c9c5dfccddc8988500b2f6eb5bbfa319cbef3de509b6cca6105/Fundays_Vert_6.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/b6c821277ad06ec23411614d5a11103ce9a13f837b53c4eb1735b41bb2a6c610/Fundays_Vert_9.png" data-mid="146719077" border="0" src="https://freight.cargo.site/w/1000/i/b6c821277ad06ec23411614d5a11103ce9a13f837b53c4eb1735b41bb2a6c610/Fundays_Vert_9.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3a8bf4f0d3e7ca886b017eece7feaad0a617b372396f9fa9eb48331378bb3291/Fundays_Horiz_2.png" data-mid="146719067" border="0" src="https://freight.cargo.site/w/1000/i/3a8bf4f0d3e7ca886b017eece7feaad0a617b372396f9fa9eb48331378bb3291/Fundays_Horiz_2.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5d0854017637eaae016e9a5e3d43c9b7e2b1a923275deebd56f84bde38e2d05e/Fundays_Horiz_7.png" data-mid="146719070" border="0" src="https://freight.cargo.site/w/1000/i/5d0854017637eaae016e9a5e3d43c9b7e2b1a923275deebd56f84bde38e2d05e/Fundays_Horiz_7.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5ad0807c31944263f674c333e93f052d5f10516e639cc707a3031ef7898a174d/Fundays_Horiz_9.png" data-mid="146719071" border="0" src="https://freight.cargo.site/w/1000/i/5ad0807c31944263f674c333e93f052d5f10516e639cc707a3031ef7898a174d/Fundays_Horiz_9.png" /> Life happens on Fundays. We’re here for relaxing, good times, and pink flamingo floaties. No neckties, formal handshakes, or artificial ingredients. So grab an ice bucket, throw out the lawn chairs, and crack the top. They say every day ends with y. Ours end with why not.We developed eye catching—colorful cans, modern labels, and promotional photos that feature clouds, butterflies and bubbles. Fundays’ cheeky flavors include “Yard Games,” a mix of lemon, lime, and pomelo, and “Skinny Dip,” which is infused with passion fruit, guava, and dragon fruit. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/523ef3848bd1c673ed6e4c411a9cc882d4d25a6b760c1ae4f388a5bfc48022c6/Fundays_Horiz_8.png" data-mid="146720330" border="0" src="https://freight.cargo.site/w/1000/i/523ef3848bd1c673ed6e4c411a9cc882d4d25a6b760c1ae4f388a5bfc48022c6/Fundays_Horiz_8.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/ce68c2e02c3630f7f90ca75e6a29fe88ab93bf588d9c741797d0712f6874f403/Fundays_Vert_2.png" data-mid="146720335" border="0" src="https://freight.cargo.site/w/1000/i/ce68c2e02c3630f7f90ca75e6a29fe88ab93bf588d9c741797d0712f6874f403/Fundays_Vert_2.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/ba9fef941e365ab1b33a28c8a65dbbae2bd7342f1fd094bc3a541ff57e391f40/Fundays_Vert_1.png" data-mid="146720334" border="0" src="https://freight.cargo.site/w/1000/i/ba9fef941e365ab1b33a28c8a65dbbae2bd7342f1fd094bc3a541ff57e391f40/Fundays_Vert_1.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/37825fbe9e3ea1d83c3808fc696ccd3c43e7f3ea7e6e6419f98dc2e2a5e0f786/Fundays_Horiz_3.png" data-mid="146720329" border="0" src="https://freight.cargo.site/w/1000/i/37825fbe9e3ea1d83c3808fc696ccd3c43e7f3ea7e6e6419f98dc2e2a5e0f786/Fundays_Horiz_3.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/63a2ad2fc2385f9492e4a414c384a57573f8997aedb2665e8d15f17111d01efd/Fundays_Vert_5.png" data-mid="146719074" border="0" src="https://freight.cargo.site/w/1000/i/63a2ad2fc2385f9492e4a414c384a57573f8997aedb2665e8d15f17111d01efd/Fundays_Vert_5.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/a0ecab5e779273dc4f838c2d12ec813387dc2f0aaa0ff89bce175f8ea4afe85e/Fundays_Vert_7.png" data-mid="146784273" border="0" src="https://freight.cargo.site/w/1000/i/a0ecab5e779273dc4f838c2d12ec813387dc2f0aaa0ff89bce175f8ea4afe85e/Fundays_Vert_7.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/10a6358ee06e6c82388019230d2132d02ff0700dda216116c8985ca3c4ede6dc/Fundays_Horiz_11.png" data-mid="146721257" border="0" src="https://freight.cargo.site/w/1000/i/10a6358ee06e6c82388019230d2132d02ff0700dda216116c8985ca3c4ede6dc/Fundays_Horiz_11.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/78c7ff086cce2d9582f83addbb483f5468737a5228a383b3c0ebadef6e35954e/Fundays_Vert_11.png" data-mid="146782998" border="0" src="https://freight.cargo.site/w/1000/i/78c7ff086cce2d9582f83addbb483f5468737a5228a383b3c0ebadef6e35954e/Fundays_Vert_11.png" /> Role Identity, Packaging Credit Creative Direction: Rebecca SloatDesign: Rebecca Sloat, Joel Schierloh, Sarah Johnson, Tyler DeHague Strategy: Nick McVey, Jenna FrankArt Direction: Bethany Schrock, Joey HamburgerPA: Elle PollockPhotoraphy: Gene Pease Done at The Stable Year 2020-21 https://joelowenschierloh.com/kosmosq Fri, 15 Jul 2022 19:31:29 +0000 Joel O. Schierloh https://joelowenschierloh.com/kosmosq Kosmo’s Q <img width="1950" height="1313" width_o="1950" height_o="1313" data-src="https://freight.cargo.site/t/original/i/9333ea1af663f50e84e71e0645e798430495c1b8b4689b92d1e7cd124ced779e/kosmosq_steak-on-grill.jpg" data-mid="147961117" border="0" src="https://freight.cargo.site/w/1000/i/9333ea1af663f50e84e71e0645e798430495c1b8b4689b92d1e7cd124ced779e/kosmosq_steak-on-grill.jpg" /> Kosmo's Q began in 2009 as a competition BBQ team creating original rubs, sauces, injections and brines because products existing in the market did not live up to their standards of taste or quality. 

 Today, they have established themselves as a primary player in the competition bbq scene, winning top honors at the World Steak Championship and many other contests. They have developed unique, high-quality products sold in specialty stores and online world wide. <img width="1313" height="1951" width_o="1313" height_o="1951" data-src="https://freight.cargo.site/t/original/i/fcfe64ee889b2efa622b78bed28dd837ccf077298f62ff889892839ecb13470b/kosmosq-vert_kosmos.jpg" data-mid="147961149" border="0" src="https://freight.cargo.site/w/1000/i/fcfe64ee889b2efa622b78bed28dd837ccf077298f62ff889892839ecb13470b/kosmosq-vert_kosmos.jpg" /> Darian Khosravi <img width="1313" height="1951" width_o="1313" height_o="1951" data-src="https://freight.cargo.site/t/original/i/140081b0a52bcbfa0bfb235de04e4a36d9e291a4513817930e018cbdf9171a30/kosmosq-vert_eating-table.jpg" data-mid="147962568" border="0" src="https://freight.cargo.site/w/1000/i/140081b0a52bcbfa0bfb235de04e4a36d9e291a4513817930e018cbdf9171a30/kosmosq-vert_eating-table.jpg" /> <img width="1750" height="2600" width_o="1750" height_o="2600" data-src="https://freight.cargo.site/t/original/i/7e6f888dbb46deffa6256d6249ce28809531b4755bf247cab5bef45a57aa8c79/kosmosq_packaging_vert_bag.jpg" data-mid="147962597" border="0" src="https://freight.cargo.site/w/1000/i/7e6f888dbb46deffa6256d6249ce28809531b4755bf247cab5bef45a57aa8c79/kosmosq_packaging_vert_bag.jpg" /> <img width="1950" height="1313" width_o="1950" height_o="1313" data-src="https://freight.cargo.site/t/original/i/b5c2885d1bce7dd96b4a658f8e121542aaf4835b230717cc0addb5c230eeb9c8/kosmosq_comp-hat.jpg" data-mid="147962526" border="0" src="https://freight.cargo.site/w/1000/i/b5c2885d1bce7dd96b4a658f8e121542aaf4835b230717cc0addb5c230eeb9c8/kosmosq_comp-hat.jpg" /> To redefine and reignite Kosmo's Q’s Visual Identity to reflect their growth and evolving brand.Bringing the flavor and quality of competition barbecuing to the backyard.The Kosmo's Q brand organically evolved from Darian Khosravi’s need to find the right combination and balance of flavors to win barbecue competitions across the nation. His winning rubs, injections and sauces have become a staple of the professional grill master. The high quality, well tested products remained unknown to the backyard barbecuer. The Kosmo's Q brand grew into inconsistency and brand confusion with packaging that lacked education for the casual grill hobbyist. <img width="1750" height="2600" width_o="1750" height_o="2600" data-src="https://freight.cargo.site/t/original/i/8b4b4ee2ab48a21d75a63a46020abdac02ceb6c34004c05577df4339b7f2d468/kosmosq_packaging_vert_og-bottle.jpg" data-mid="147962598" border="0" src="https://freight.cargo.site/w/1000/i/8b4b4ee2ab48a21d75a63a46020abdac02ceb6c34004c05577df4339b7f2d468/kosmosq_packaging_vert_og-bottle.jpg" /> <img width="1313" height="1951" width_o="1313" height_o="1951" data-src="https://freight.cargo.site/t/original/i/a2cb51f00f31fe09018a83b883aedc714738a4349d6fca1ef70cd17ad6a296e1/kosmosq-vert_brisket-sandwich.jpg" data-mid="147962565" border="0" src="https://freight.cargo.site/w/1000/i/a2cb51f00f31fe09018a83b883aedc714738a4349d6fca1ef70cd17ad6a296e1/kosmosq-vert_brisket-sandwich.jpg" /> <img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c641999c617ecbd147ce15c3ba0de5ce8976730b1d5243c0db5268a7372ee2d2/kosmosq_packaging_rub-bottle-back.jpg" data-mid="147962650" border="0" src="https://freight.cargo.site/w/1000/i/c641999c617ecbd147ce15c3ba0de5ce8976730b1d5243c0db5268a7372ee2d2/kosmosq_packaging_rub-bottle-back.jpg" /> <img width="1950" height="1313" width_o="1950" height_o="1313" data-src="https://freight.cargo.site/t/original/i/d9c7b1b2970ba0ffeadafb71759d5cfd9f69f2a247a988a4ddad85a86dea64d2/kosmosq_competition-1.jpg" data-mid="147962527" border="0" src="https://freight.cargo.site/w/1000/i/d9c7b1b2970ba0ffeadafb71759d5cfd9f69f2a247a988a4ddad85a86dea64d2/kosmosq_competition-1.jpg" /> <img width="1950" height="1313" width_o="1950" height_o="1313" data-src="https://freight.cargo.site/t/original/i/49dcd1de0ac483b5cefe848f67262982e85a0a813812f69af6c0469528cd6350/kosmosq_coasters.jpg" data-mid="147962525" border="0" src="https://freight.cargo.site/w/1000/i/49dcd1de0ac483b5cefe848f67262982e85a0a813812f69af6c0469528cd6350/kosmosq_coasters.jpg" /> Previous Kosmos Q identities have had issues with legibility causing problems with duplication in print, embroidery and screen print applications that has created inconsistency with the overall identity. They were great at attracting BBQ pit-masters, but would not appeal to the casual or semi-avid backyard users.Refine messaging for uniqueness and consistency. The single identifier that truly highlights the Kosmos Q difference is winning. The company doubled in size after winning the World Barbecue and World Steak Championships in 2015. With a lock on the competition market, Kosmos Q is poised to elevate the casual griller and tailgater. It just wins! <img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8c5460a1d8b1086d31677f5020981f50dc2d5bbcbb4034884d4880f97d5720f0/kosmosq_packaging_.jpg" data-mid="147962645" border="0" src="https://freight.cargo.site/w/1000/i/8c5460a1d8b1086d31677f5020981f50dc2d5bbcbb4034884d4880f97d5720f0/kosmosq_packaging_.jpg" /> <img width="1313" height="1951" width_o="1313" height_o="1951" data-src="https://freight.cargo.site/t/original/i/529399baf5da46ba355f2bb4da50bac97ba86a74361275b2161f22399bc716c6/kosmosq-vert_shaker.jpg" data-mid="147962573" border="0" src="https://freight.cargo.site/w/1000/i/529399baf5da46ba355f2bb4da50bac97ba86a74361275b2161f22399bc716c6/kosmosq-vert_shaker.jpg" /> <img width="1313" height="1951" width_o="1313" height_o="1951" data-src="https://freight.cargo.site/t/original/i/d6eabc210eca53fbb7f9c315c44c7b1e13db77972533345ba87894dc855136e3/kosmosq-vert_hoodie.jpg" data-mid="147962570" border="0" src="https://freight.cargo.site/w/1000/i/d6eabc210eca53fbb7f9c315c44c7b1e13db77972533345ba87894dc855136e3/kosmosq-vert_hoodie.jpg" /> <img width="1950" height="1313" width_o="1950" height_o="1313" data-src="https://freight.cargo.site/t/original/i/a60a988d3f49c725f1a76cf5988c5727fd1ab94cf6fe29fd4fd158e9c9b2f62a/kosmosq_koozies.jpg" data-mid="147962534" border="0" src="https://freight.cargo.site/w/1000/i/a60a988d3f49c725f1a76cf5988c5727fd1ab94cf6fe29fd4fd158e9c9b2f62a/kosmosq_koozies.jpg" /> Clarifying and simplifying the visual identity by bringing it back to its stompin’ grounds.Connecting the brand back to its provenance by establishing the large “Q” as the most recognizable element. The primary goal was to make it the center of the visual identity. All things Kosmos revolves around the “Q” for clarity and consistency. <img width="1313" height="1951" width_o="1313" height_o="1951" data-src="https://freight.cargo.site/t/original/i/a56bea7348abbf4536ebd8552e52a0fea89d85906b1eaf2726d95ee54059f98d/kosmosq-vert_bottle-koozie.jpg" data-mid="147962563" border="0" src="https://freight.cargo.site/w/1000/i/a56bea7348abbf4536ebd8552e52a0fea89d85906b1eaf2726d95ee54059f98d/kosmosq-vert_bottle-koozie.jpg" /> <img width="1313" height="1951" width_o="1313" height_o="1951" data-src="https://freight.cargo.site/t/original/i/9b70c1c070b83d268443d4ff8372d17538456d0489eba7b88ea9fb97fbb59e43/kosmosq-vert_coasters.jpg" data-mid="147962567" border="0" src="https://freight.cargo.site/w/1000/i/9b70c1c070b83d268443d4ff8372d17538456d0489eba7b88ea9fb97fbb59e43/kosmosq-vert_coasters.jpg" /> <img width="1950" height="1313" width_o="1950" height_o="1313" data-src="https://freight.cargo.site/t/original/i/d24c7fdf1fa1ca6b5e35dab865132f0e05580e4bce5ca3022e8eaf0dc1eb2968/kosmosq_packing-tape.jpg" data-mid="147962537" border="0" src="https://freight.cargo.site/w/1000/i/d24c7fdf1fa1ca6b5e35dab865132f0e05580e4bce5ca3022e8eaf0dc1eb2968/kosmosq_packing-tape.jpg" /> Logotype maintains familiarity with the curved Kosmo's and primary Q of previous identities. It is easily legible and duplicable, modern with personality and depth, while being unique.Kosmo's Q sponsored grill master teams continue to criss-cross the country treating the palettes of competition judges everywhere. <img width="1313" height="1951" width_o="1313" height_o="1951" data-src="https://freight.cargo.site/t/original/i/b2fd511a90632e1b0bf9bd6f62b9e1ee088b367c097e1a1ef21167f0a0e393ba/kosmosq-vert_steak.jpg" data-mid="147962576" border="0" src="https://freight.cargo.site/w/1000/i/b2fd511a90632e1b0bf9bd6f62b9e1ee088b367c097e1a1ef21167f0a0e393ba/kosmosq-vert_steak.jpg" /> RoleIdentity, Strategy, Print, Packaging, Art Direction Credit Photography: Aaron Snow, Josh McCullock Food Stylist: Kelly Wood Year 2017-18 https://joelowenschierloh.com/leaves Mon, 18 Jul 2022 21:31:50 +0000 Joel O. Schierloh https://joelowenschierloh.com/leaves Leaves Book &amp; Tea Shop <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/44b7ca4dcdc0127632a434493c7fa9cc6c1c93de65ebaa6ac4753126d02c8b59/leaves_BRAND_1.png" data-mid="148229855" border="0" src="https://freight.cargo.site/w/1000/i/44b7ca4dcdc0127632a434493c7fa9cc6c1c93de65ebaa6ac4753126d02c8b59/leaves_BRAND_1.png" /> Leaves Book and Tea Shop exists to provide a space for the community to refresh and restore both body and mind. It offers a peaceful respite from the pace of life. You are invited in to enjoy a welcoming space, a great cup of tea and engage with quality literature. <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/4ce4bc330f20ee44a8b0a38699d367cafed56d4e80a99fc19b79e7e22f934bae/leaves_BRAND_17.png" data-mid="148339829" border="0" src="https://freight.cargo.site/w/1000/i/4ce4bc330f20ee44a8b0a38699d367cafed56d4e80a99fc19b79e7e22f934bae/leaves_BRAND_17.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/4d0f172ce0664caac1c808c75d20df9d5a2f06c1e65fd4065baea5c1ce1d93ce/leaves_BRAND_16.png" data-mid="148343752" border="0" src="https://freight.cargo.site/w/1000/i/4d0f172ce0664caac1c808c75d20df9d5a2f06c1e65fd4065baea5c1ce1d93ce/leaves_BRAND_16.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/f9220f58e51fbdd2bb6618590aac78bfb5113efb1fcdc1aa749a5b6769a50895/leaves_BRAND_2.gif" data-mid="148375775" border="0" src="https://freight.cargo.site/w/1000/i/f9220f58e51fbdd2bb6618590aac78bfb5113efb1fcdc1aa749a5b6769a50895/leaves_BRAND_2.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ea7d08376775c8dbf242981885b8e054b267110c83115407f89e1c3e344f1ffa/leaves_BRAND_18.png" data-mid="148339975" border="0" src="https://freight.cargo.site/w/1000/i/ea7d08376775c8dbf242981885b8e054b267110c83115407f89e1c3e344f1ffa/leaves_BRAND_18.png" /> To establish a visual identity and brand story for Leaves that is artful and eclectic. Leaves Book &amp; Tea are early adopters in a new, upscale development in Ft. Worth, Texas. To develop a space for customers to feel invited into the space that is restorative and educational. Surrounded by urban housing, Leaves is a place of peaceful escape. <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/aa281cd501917ea1c1e4df5989b838f915f99ff8fb078d557a70af112beeebc9/leaves_BRAND_3.png" data-mid="148229857" border="0" src="https://freight.cargo.site/w/1000/i/aa281cd501917ea1c1e4df5989b838f915f99ff8fb078d557a70af112beeebc9/leaves_BRAND_3.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/7331419c0c86fe2486e964ed17205111fdee7d4478338547ca57d7a2a4a6c11b/leaves_BRAND_11.png" data-mid="148340155" border="0" src="https://freight.cargo.site/w/1000/i/7331419c0c86fe2486e964ed17205111fdee7d4478338547ca57d7a2a4a6c11b/leaves_BRAND_11.png" /> <img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/9d66e8dc6562fccff5a0f10bbde167814809bb2ef118ec17433735208a1a4cde/leaves_BRAND_2.png" data-mid="148229856" border="0" src="https://freight.cargo.site/w/1000/i/9d66e8dc6562fccff5a0f10bbde167814809bb2ef118ec17433735208a1a4cde/leaves_BRAND_2.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/eef8f1359a03932b7ad8534e9e76e5da49d00429a931883681ffb93fdbbc7768/leaves_BRAND_14.png" data-mid="148375600" border="0" src="https://freight.cargo.site/w/1000/i/eef8f1359a03932b7ad8534e9e76e5da49d00429a931883681ffb93fdbbc7768/leaves_BRAND_14.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c4542769a8a85e845136d2d73855a3e7cfb69e3b2dc1078d8c29412a0c0c768b/leaves_BRAND_9.png" data-mid="148338991" border="0" src="https://freight.cargo.site/w/1000/i/c4542769a8a85e845136d2d73855a3e7cfb69e3b2dc1078d8c29412a0c0c768b/leaves_BRAND_9.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/60b14a1286e56ead76fa06f0f6967deb64fa2471b663e48214ba6db7cac11c4a/leaves_BRAND_8.png" data-mid="148338990" border="0" src="https://freight.cargo.site/w/1000/i/60b14a1286e56ead76fa06f0f6967deb64fa2471b663e48214ba6db7cac11c4a/leaves_BRAND_8.png" /> Pair a calming and inviting visual identity as paring tea and literature.Leaves is a calm and relaxing space to come and refresh your body and engage your mind. It has a unique but a approachable quality to it. You come in to learn and taste quality teas and be reccomended books to read. The essance of the brand evokes victorian style with a simple modern blend. Allowing the brand to be engaging with a soft line illustration style and strong organic type. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cd578dfab6bb01215da84d20afd9f54cc0569570adaff09a198b463d08011899/leaves_BRAND_7.png" data-mid="148338989" border="0" src="https://freight.cargo.site/w/1000/i/cd578dfab6bb01215da84d20afd9f54cc0569570adaff09a198b463d08011899/leaves_BRAND_7.png" /> <img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/50c5d7be0ddac520557a76ed6c3a981109ca11f85905cd658781f48dc18f087e/leaves_BRAND_13.png" data-mid="148342539" border="0" src="https://freight.cargo.site/w/1000/i/50c5d7be0ddac520557a76ed6c3a981109ca11f85905cd658781f48dc18f087e/leaves_BRAND_13.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/1d79ac3d9abeb3419f085aa02cdc72c4fa9fdf85fc8cb10a5fb209e81dd07cbf/leaves_BRAND_5.png" data-mid="148338988" border="0" src="https://freight.cargo.site/w/1000/i/1d79ac3d9abeb3419f085aa02cdc72c4fa9fdf85fc8cb10a5fb209e81dd07cbf/leaves_BRAND_5.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5891a6a681112d2d6a470df6a7c59bbe01c15557ee631e5dd5f2eb1e73dec125/leaves_BRAND_15.png" data-mid="148342575" border="0" src="https://freight.cargo.site/w/1000/i/5891a6a681112d2d6a470df6a7c59bbe01c15557ee631e5dd5f2eb1e73dec125/leaves_BRAND_15.png" /> Restore the mind. Refresh the body.The Leaves brand is based on two main points.The first is visually representing the break offered to customers. The leaf type mark is inspired by vintage book covers and bookended by a ‘tea leaf period,’ which in literature means to provide a break or take a breath.The second is the icon, which is an illustration initial cap. It is used in literature as a marker for a new section and helps readers ‘find their place.’ <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/b3dad1984775f329468a0126ca31eb04f0701a746bac4ae16adcfc5b64653225/leaves_BRAND_19.png" data-mid="148346377" border="0" src="https://freight.cargo.site/w/1000/i/b3dad1984775f329468a0126ca31eb04f0701a746bac4ae16adcfc5b64653225/leaves_BRAND_19.png" /> <img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/66eebb08fe76506bfda1d3dfc44b2b575b05a07259514ac10aa38ed2fcfe61cd/leaves_BRAND_20.png" data-mid="148346551" border="0" src="https://freight.cargo.site/w/1000/i/66eebb08fe76506bfda1d3dfc44b2b575b05a07259514ac10aa38ed2fcfe61cd/leaves_BRAND_20.png" /> "One reason we selected Joel to create our branding for Leaves Book and Tea Shop is because of his process. Joel listened carefully to our core values and how we wanted people to feel when they interacted with our brand. He translated everything we said into a fully developed brand that clearly communicates and represents who we are. We constantly receive compliments on our branding from friends and strangers alike. Seriously, we couldn’t be more pleased with Joel’s work."- Tina Howard, Owner <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/4a750dabfd8071f327824609954ab3b7ed16d642d79dc7b258351d3cc7eda602/leaves_BRAND_19.png" data-mid="148374535" border="0" src="https://freight.cargo.site/w/1000/i/4a750dabfd8071f327824609954ab3b7ed16d642d79dc7b258351d3cc7eda602/leaves_BRAND_19.png" /> RoleIdentity, Print, Packaging Year 2016